No-Match was set up in 2011 with the express aim of bringing high quality products to the newly-emerging (and often chaotic) market of electronic cigarettes.

We realised from the start that e-cigs were a revolutionary product – a genuine and exciting alternative to tobacco at a fraction of the price of 'normal' cigarettes. But too many retailers were offering sub-standard and over-priced products.

We're at the forefront of moves to ensure all e-cigarette products are made and sold to stringent standards across the industry and, as such, No-Match aims to be a byword for quality, safety and professionalism.